Nobel Biocare Packaging
Built to stand the test of time.
Lets face it medical packaging is about exciting as cabbages. Most medical companies some how manage to make their packaging look out dated before they launch it, plus make the needed information a completed mission to understand. Nobel Biocare was no exception they were one of the worst of the bunch. However unlike other industries who have a short shelf life medical products can have up to 5 years shelf life. This means something outdated at year one will look even worse in 5 years time.
We developed the packaging with the mind set less is more and lets be boring. We used the same UI UX design language with key information tiles to represent important information and worked to pull key information forward on the front of the package which is the most critical aspect of this device. The packaging is not designed to wow us, its designed to be clean and effective and stand the test of time.
Company: Nobel Biocare
Role: Global Head of Industrial Design & Graphics
https://www.nobelbiocare.com/en-int/nobelactive
